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Press Release

Roundthird Announces Radial 50 Development, iPhone Game With Classic Arcade Twist

Roundthird announces the launch of its iPhone application, Radial 50, an innovative new game that finds its roots in classic, “brick-breaker” arcade games.

St. Louis, MO. May 18, 2009— Roundthird.com (www.roundthird.com) is pleased to announce its soon-to-be-released title, Radial 50, for the iPhone gaming platform. The game will be released spring of 2009, and Roundthird currently features a detailed video for the game on their website. Those interested in learning about Radial 50 and its innovative features can visit www.radial50.com to find a first-hand preview of the cutting-edge game.

“We at Roundthird are thrilled to present Radial 50, which will be a great addition to the iPhone gaming community,” said Robin Rath, co-founder of Roundthird and designer of Radial 50. “As gamers, we appreciate the classic arcade games that paved the way for the current gaming environment, and Radial 50 celebrates the vintage brick-breaker game while showcasing the advanced iPhone technology that creates an entirely new challenge.”

Radial 50 is a new take on the classic “Breakout” game first introduced on the Atari in 1976. It brings a completely new aspect to the arcade classic by allowing the player to control the paddle and ball around a 360-degree playfield, focusing the gameplay on defeating a central target rather than the often painful chore of eliminating all targets on the gameboard. Radial features 50 increasingly difficult rounds and challenging gameplay for both beginners and arcade veterans, where players attempt to gain the highest scores possible. They can earn points through a number of ways, adding an exciting element of strategy and skill.

Radial 50 incorporates the newest iPhone technology to connect the gaming community with a leaderboard. The game tracks all scores, allowing users to compare their numbers with friends, plus access location-based boards to see how they fare against players in their city, region, country and earth. So in addition to beating their individual scores, players can compete against others from around the world and seek the classic arcade thrill of viewing their scores ranked among other players.

The Radial 50 website (www.radial50.com) includes the preview video for the game, as well as a blog that serves as an iPhone application and gaming forum. Visitors may also sign up for a newsletter about the Radial 50 release and opportunities to be part of the success of Radial 50.

About Roundthird (www.roundthird.com)

Roundthird provides a wide range of services that compliment and offer an all-encompassing, interactive marketing strategy, perfectly tailored to achieve business goals. They understand the importance of synergy between a brand, website, online media, and content and offer services in each of these areas, creating them with the client’s unique identity in mind.

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Media contact:
Jordan Koene
jordan@roundthird.com
314-604-4163